These are a large-format 5 ⅛" x 2 ¾" glossy promotional cards, distributed with boxes of "Valfrutta" fruit tubs sold predominantly in Italy from 1 November 2013 to 31 May 2014.
The Valfrutta fruit tubs were sold in bricks of 3 x 200ml and 6 x 200ml.
There are 10 cards in the set. The cards are thick paper stock and feature glossy artwork on the front. The reverse side has "diary" stickers which can be peeled off, three or four stickers per card.
The artwork and theme is taken from the Ultimate Spider-Man TV (2012) show. The first 5 cards feature Spider-Man on the front, the other 5 feature the supporting heroes on the front.
The artwork/stickers on the reverse side is Spider-Man only.