This is the first of the DK sticker books to feature Spider-Man. It was later followed by the Spider-Man: Glow in the Dark Sticker Book (DK), then by a couple of Marvel sticker books (one regular, one glow in the dark) that also featured the web-slinger.
This is the same format as the others mentioned above. 8.5" x 11". 4 pages of stickers. 4 blank reverse sides of stickers, and 8 pages of scenes and info to place your stickers onto. Stickers are removable if placed carefully.
The scenes are varied. The text is generic, but a bit messed up. For example... "Mary Jane realized that having Spider-Man for a boyfriend could be a high-risk business." So, Mary Jane was Spider-Man's boyfriend? So this must be the Ultimate Universe, right? Well, perhaps... "Peter dated some great girls, including Betty Bryant, Liz Allen, Gwen Stacy and Debra Whitman."
Note that Betty's surname is mis-spelled. Also, Debra Whitman never appeared in the Ultimate Universe, so that leaves things confused at best.
Overall, it's best not to look closely at the text. Just admire the production quality. Crisp white pages and card. Top-notch printing processes. Excellent graphics all around. Top marks on that front.
Note that while the stickers feature classic art, the rest of the material appears to be original.
Despite the vagaries of the text content (and the not-really-cheap US$6.99 price tag) I can't give this an average mark when the book is so visually appealing overall. I have to go with a just-above-par three and a half webs.