This "Colouring & Activity Pad" is 8.25" x 11.5". Soft cover front, hard card stiffener at the back, with 32 tear-out sheets. The sheets are double-sided, high quality thick clean white paper, but all art is Black and White (no gray scale).
The art seems to be mostly from Ultimate Universe, traced line and then turned into puzzles and coloring... join the dots, mazes, word-finders, and lots of coloring.
This book is UK produced (as the spelling on "Colouring" confirms), though it's actually printed in Malaysia. This is the only Spider-Man offering I've seen from Alligator Books.
The content is basically the same as pretty much every modern Marvel Heroes coloring and activity book. The materials are mid-to-high quality, though at &2.99 sticker price for 32 sheets, that's probably about right.
Spider-Man appears in a quarter to a third of the pages. The Hulk and the Fantastic Four fill the gaps, with some Wolvie, Captain America and Iron Man here and there as well.
Yet another Marvel coloring book with art from Ultimate Spider-Man. If you like Marvel coloring books, I guess you'll like this one. Let's split the difference and call it an average three webs.