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Background
J. Jonah Jameson is a man that often doesn't know when to keep his mouth shut.
He is loud, a bully and couldn't care less if someone doesn't like what he says.
All of these traits he learned from his father, David Jameson, a drunken,
verbally abusive war veteran. David often derided his son as a wimp and
screamed at his wife that he didn't go to war to raise a girl. J.J. was picked on
in school, but unlike Peter Parker, he didn't hesitate to kick the butts of his
tormentors. This brought him to the attention of his future wife, Joan Jameson.
He kept her at arm's length, until one night she told him that she thought his
father was a jerk. It was at that moment that he fell in love with her.
The Jamesons happiness didn't last long after they were married. Joan was killed
while Jonah was working overseas as a journalist covering the Korean War, an
act to prove to his father that he wasnt a wimp. Despite being a tyrant to his
employees, Jameson adores and even idolizes his son, John Jameson.
Jonah immediately mistrusted the fledgling Spider-Man when he appeared as a New
York crime fighter and Jameson used his position as publisher of the Daily
Bugle newspaper to give lectures and write anti-Spidey editorials. Jonah owes
much to Spider-Man, but would immediately fire any employee that would even
suggest that fact to him.
Fearing that impressionable children would try to imitate Spider-
Man's "fantastic feats" JJJ demanded "I say that Spider-Man must be run out of
town! There is no place for such a dangerous creature in our fair city!" Peter
got his chance to change Jameson's mind after his son nearly died after his
space shuttle lost its forward guidance
package on its first flight. Upon pleading his case to the man in charge ("Very
well! We have nothing to lose! There is no way WE can do it!" (!) ) Spider-Man
gets a pilot and a jet to fly him into the course of the haywire space capsule.
Barely managing to hold on, he attaches a new guidance package after web
slinging himself to the space craft. Thinking that he just earned a lifetime of
good press, Peter is shocked to learn that Jameson wants to see Spider-Man
arrested. JJJ accused Spider-Man of sabotaging the space craft in order to
appear a hero after saving John Jameson.
Jameson then used the Bugle to take every cheap shot at Spider-Man that he
could, making it his personal duty to see the wall crawler unmasked and
arrested. He accused Spider-Man of everything from being Electro to being a
coward after he ran away from the Green Goblin (Peter had overheard a phone
call of someone looking for him, as Aunt May had fallen ill suddenly). The
greatest irony is that Jonah employed Peter Parker as a freelance photographer.
The Bugle had offered a big cash reward to anyone that could get pictures of
the Vulture and Peter was the only person in New York that seemed able to
get pictures of Spider-Man in action against a super criminal. It was while
working at the Bugle that Peter met many of the people that he would know for
the rest of his life, including Betty Brant, Ned Leeds, [[Robbie
Robertson]], Ben and Phil Urich, Glory Grant, Nick Katzenberg,
Lance Bannon and Jacob Conover.
Seeing his ravings shown false about Spider-Man, Jameson soon took it upon
himself to see the web spinner defeated. He employed various crooks and mad
scientists to do away with his hated enemy. He employed Spencer Smythe to
create the Spider-Slayers, a pack of
sophisticated
robots. Jameson hired Electro and Mysterio to unmask or kill Spider-Man,
with no results. Perhaps his biggest mistake was to use private investigator
Mac Gargan in an experiment with Dr Farley Stillwell to make Gargan into the
Scorpion. Gargan quickly defeated Spider-Man, but the process that gave him
his strength also drove him insane and he used his power for a one man crime
wave across New York City.
After being captured, Scorpion became obsessed with revenge on Spider-Man and
Jameson. He repeatedly attacked Jameson at the Bugle and at his wedding to his
second wife, Marla Madison. JJJ told his secret to his friend and fellow club
member, Norman Osborn. Norman, of course, was secretly the Green Goblin and
at some point made a note of Jameson's confession to him in one of his
journals. After Roderick Kingsley stole Osborn's Goblin equipment and
journals to become the original Hobgoblin, he attempted to use the information
to blackmail Jonah for millions.
Long before Hobgoblin arrived on the scene, Jonah made an enemy of the
Kingpin. The Daily Bugle had been reporting on a rise in violent crime in
the city, and Kingpin's thugs arrived at the Bugle late one night to take
Jameson to their boss. Fisk told Jonah to stop the crime reports, but Jonah
refused. (For his many faults, JJ does what he thinks is best for the people of
New York.) Spider-Man took that moment to crash into Fisk's office and was
quickly defeated by the surprisingly strong and agile man. Kingpin decided to
get rid of two birds at one time and in a great irony, tied the two men to the
same chair and flooded the room they were in. Hating to depend on a man he
considered a fraud and a vigilante, Jameson woke Spider-Man from
unconsciousness, just in time for Spidey to make a web cocoon that kept the
water out.
They waited for the thugs to drain the water from the room and to come and
collect the bodies and quickly escaped. Spidey went after Fisk and Jameson ran
from his gunmen in terror. He ran into Frederick Foswell, another employee
of his, who had been working for the Kingpin. Foswell had once been known in
the criminal underworld as The Big Man and after being captured, Jameson gave
him a second chance working at the Bugle. Remembering Jameson's kindness,
Foswell helped JJ escape but was shot by Kingpin's guards. Jameson promised
that he would give Foswell a front page obituary and another scathing editorial
on Spider-Man, who he considered more dangerous than ever.
JJ has lost control of the Bugle several times, including to Thomas
Fireheart, aka the Puma. Fireheart and Spidey had fought each other several
times and Puma had developed a grudging respect for the web swinger. However,
after Fireheart had read in the Bugle that Spider-Man was a thief, he tried to
bring him to justice. After learning of his folly, Puma felt obligated and
honor bound to re-pay Spider-Man for his mistake. He bought the Bugle and
became its editor in chief, and used his new position to clean up Spider-Man's
reputation in New York. Spidey felt embarrassed to have so much flattery thrown
at him, and asked Fireheart to return the Daily Bugle to Jameson.
Despite his hatred of Spider-Man, JJ actually cares about Peter Parker, though
he would rarely admit it. He pays Peter less than what his photos are worth and
calls him an ungrateful, lazy kid but has also come through for him when he
needed it. He gave Peter advice before he got married to Mary Jane and
Robbie managed to get Jonah to give Peter a bonus to help pay for the wedding.
("Check? What che--? Oh, uh *HRUMPF* Yes, of course.") He also secretly paid
for Peter's legal defense when he was on trial for murdering Salt Lake City
police detective Louise Kennedy during the Clone Saga. When Mary Jane was
thought to be dead after her plane exploded in midair over the Atlantic, Jonah
was one of the people that came to Peter's home to help him accept the "fact"
when Peter refused to believe her to be dead.
Jameson and the Bugle have been used in several attempted attacks by the
city's super villains. Venom laid a trap for Sandman and Spider-Man at
the building. Jameson was kidnapped by Cyclone. Dr Octopus tried to
poison the ink in the Bugle's
newspapers, knowing that the ink would rub off onto the readers hands. This
plot was thwarted by Spider-Man and the Punisher. Ock came back at a later
date and destroyed the Bugle building. The re-built Bugle was the scene of the
final battle between the Jackal, Spider-Man, the Scarlet Spider, the
Gwen Stacy clone and Spidercide. JJ was kidnapped by Carnage
for "spreading the lie! Telling people that good is gonna triumph over evil!"
Other situations include the Bugle staff being held hostage by
the Green Goblin after Norman Osborn returned from Europe and Spidey being
ambushed at the establishment by Morlun as their final battle began.
Perhaps the greatest indignity to Jonah's pride was when he was assaulted by
Mad Jack and forced to give over control of the Daily Bugle to Norman
Osborn, his former friend. Osborn used the Bugle to clear his name of all
crimes committed as the Green Goblin and quickly threatened JJ's family with
violence if he dared speak up against him. Jameson's anger and frustration
culminated with a loaded gun and a confrontation with Osborn, telling Norman
that he wanted him out of the Bugle and out of New York. Norman told Jonah that
he didn't have the spine to pull the trigger and that even if he did, he might
come back. He had been impaled after all, and he still managed to survive. This
made Jonah hesitate and drop the gun. Pointing the gun back at him, Norman told
him that he should be put out of his misery when Spider-Man arrived and webbed
the gun to Osborn's hand. Even after saving his life, Jameson felt nothing but
anger for Spider-Man. "You get away from me! I don't want, or need, your help!"
It seems that for now, Jameson's hatred for Spider-Man is matched by his hatred
of Peter Parker. After Peter revealed his secret ID during the Superhuman
Registration Act, Jameson's rage and sense of betrayal made him sue Peter for
five million dollars. "There's an old saying. Enemies can kill you, but only
your friends can hurt you....And there is a price for that, Robbie. There is
one hell of a price to pay for that." A price indeed.
Jonah, always volatile, has let his anger get the better of him. After Peter's
Aunt May was shot by a sniper hired by the Kingpin as revenge for years of
interfering with his plans, Peter spared no one in his search for who shot his
beloved aunt. In a careless moment, Peter snapped the gun of an officer trying
to arrest him. The incident was caught on camera and came to Jonah's attention.
Forgetting that he once considered Peter to be like a son to him, Jonah planned
to get an exclusive interview with the camera man. Robbie objected and Jonah
fired him.
Spidey demanded that Jonah rehire Robbie and Jameson refused. He gave Peter a
choice: he could drop the five million dollar lawsuit or he could rehire
Robbie. Peter told him to drop the lawsuit, making Jameson feel vindicated for
all his years of claiming that Spider-Man was a false hero. As Jameson was
walking away, Peter took off his mask and goaded him into hitting him. Jonah
lost track of how many times he punched him, but Peter was black and blue from
the effort. As he left, Peter let Jonah know that he had a camera set up, and
it took pictures of the whole thing. He gave him the film and told him to run
them on the front page. "You'll sell a gazillion copies. Make way more money
than the lawsuit would've given you."
Lucky for Peter, Mephisto wiped the world's mind clean of his identity.
Jameson no longer knew he was Spider-Man and presumably the lawsuit never
happened, as well as the photos in the Bugle. Otherwise Jonah probably would
have chosen death over being saved by Parker, who gave him CPR after a heart
attack.
Thanks To:
Some of the above information is extracted from the various
versions of the Official Handbook to the Marvel Universe and the more recent
Marvel Encyclopaedias.
The assistance of the
Marvel Chronology Project is gratefully acknowledged.
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